I turn scattered marketing into a strategy that teams can execute & track.
For 15 years, I’ve worked across marketing, brand, digital, product, and customer experience, helping organizations turn complex challenges into clear strategic priorities.
My experience spans startups, agencies, established organizations, and major brands, with work ranging from brand and digital strategy to major launches, team development, and organizational design. I’m comfortable working at both the strategic and operational level—setting direction, making decisions, and staying close enough to the work to understand what it takes to deliver.
I began my career in brand management, design and UX, which continues to shape how I lead. I tend to look at the whole system. The customer, the brand, the business, the team, and the operating model behind the work.
Where I help
Strategy & Direction
Clarify positioning, priorities, audiences, goals, and roadmaps so teams understand what matters, what happens next, and how success will be measured.
Digital & Growth
Bring digital experiences, content, campaigns, paid media, and measurement together so channels aren’t operating in isolation. Test and performance data to keep improving what works and let go of what doesn't.
Teams & Leadership
Strong marketing needs more than talent. I clarify roles, expectations, decision-making, and communication so teams can collaborate better, move faster, and take ownership of the work.
Marketing Operations
When process is unclear, even strong teams lose momentum. I simplify workflows, planning, feedback, reporting, and accountability so less energy goes into managing the work and more goes into making it better.
