Hi, I'm Claire → A creative and strategic marketer.

I have been interested in tech for as long as I can remember. After completing design school with a major in digital media, I realized I had a real strength in functional design and UX. It felt like problem-solving to me. As I gained experience, I started to focus more on strategy and how insights and business goals influence design and creative. This led me into cross-functional team Ieadership and creative strategy. I had a boss that used to say "make sure all the paddles are going in the same direction"—and I always have that in the back of my mind when I'm working on integrated campaigns.I grew up in a family business, and I truly believe that it helped me become a better marketer. I think it allowed me to recognize the importance of granular and tactical efforts, while still being able to step back and see the bigger picture.Over the years, I've been fortunate to contribute to hundreds of campaigns, product, brand and web launches for some of Western Canada's most recognizable organizations. While there are always similarities when solving problems, I find that each project teaches me something new.

Areas of Interest

Strategy

Setting clear goals and success metrics, creating a strategic roadmap to achieve them, and ensuring team alignment.

Digital Marketing

Finding the sweet spot where websites, landing pages, content, and paid advertising work together in unison.

Team Building

Effective communication, clear team structure, well-defined roles, and strategic future planning.

Process & Operations

Streamlining efforts by uncovering efficiencies through open dialogue and continuous feedback.

Let's make magic ✨

Want to work together?

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